Whether you are the owner, or on the management team, or organizing the marketing, you have days where you get stuck. Returning to the center, or core, of your business is smart now and then. Well, if you haven't done this exercise, you should. What I have found is that it helps everyone (waiters and hosts, as well as the top team). And better than that, it actually pulls back the veil on culture. If you don't know my philosophy on culture, scroll to the bottom and read that little definition.
Here's the low-down. If you are the owner, don't think you have to do this alone. Get your whole staff, or just the management team talking about this stuff.
If you are on the management team, the same thing applies. Don't feel that you need to do this alone!
Here's some options, of how to set it up. Don't over think this. Get going! It's the most salient, centering stuff you have:
- Send the whole packet to each person. Give them 5 days to fill it in and turn it in.
- Choose a consistent time--like, 9am each day, for five days. Gather the team to sit down and fill it out. Time it: 12 minutes. When they're done they're done
- If your team works best ideating together, then how about setting a short time for five days to answer those questions together. You might find that everyone finds it helpful to sort out the message!
Once the workshop/packet is complete, bring together the findings. Check for quality and overlap. Compile it together and keep it in a google doc called MARKETING MESSAGES. But do me a favor. Don't leave it there to age, like a good cheese! Serve it up like the best ingredients you have to serve!
CULTURE: Erin Moran, of Danny Meyer's restaurant group in New York City explained it like this. "Every business has a culture. It may be an unattractive, uninviting culture, that was unintentional. We are completely intentional about culture."
Culture is so basic inside a business. You might not even notice it, because you are so used to your day-to-day operations. But here's what to look for. Do you feel yourself in your business? Do your co-workers treat everyone on the team with respect, and communicate clearly and honestly? Do your customers feel the warmth of your team? Well, whether the answer is yes or no, that is the culture that is created by the people in your business. Each one of my toolkits take a topic that fundamentally is important to your business. Then, through the skills you learn, you face the fact that you should really be intentional about your culture, because it's almost the quality of a secret ingredient. Have fun subtly improving your culture, and watch your business flourish!
As a former restaurant owners I've been in your boots. At the time I wished that there was someone to help with the way I hired. Well, we figured it out, and now you'll get to learn without all the try and error